The answer is simple and it’s not to increase revenue.
We seek to solve the problems of poor website performance during the development stages so it is fully marketable when launched. Websites that are built by factory website designers or graphic designers that are exclusively focused on the aesthetics want to impress clients on the “WoW” factor alone and can neglect the important elements that visitors and search engines need so you can succeed because, in essence, they have developed a website for the client, not the visitor. Graphically appealing impressive websites have never been a ranking factor in search engine algorithms and never will, but engagement is, proper website structure is, and always will be.
The foundation to any successful online presence starts with comprehensive market research, data and targeted audience discovery in addition to technical “On Page SEO”.
Poor website architecture and design translate into issues that affect SEO and website performance. We solve these challenges by building websites on the foundations of audience discovery, traffic generation, branding, competitor analysis, and conversion and develop WordPress websites around that data.
This is why we build websites audience first, search engines second and never take a cookie cutter approach to our designs. This does not mean we ignore the personalization of websites, nor do we throw style and brand guidelines out the window in fact quite the opposite. What we do is a game changer.
We research and follow brand and style guidelines, collaborating with graphic designers, marketing experts, content writers, and clients combining market research and consumer psychology to empower clients with an end product that is rock solid and performs on all levels from launch so all you have to do is bring your online marketing to the next level.
