Organic SEO also known as “Natural SEO” or “White Hat SEO”. It is the technique of following search engine quality guidelines to obtain free traffic and natural search engine positioning (Rankings) in search engine results through targeted sets of keywords, natural backlinking, content marketing, quality and relevant content, social media marketing without paying for PPC (pay per click) or display advertising. Organic SEO is a long term sustainable marketing technique that gets your content seen and found over and over, in addition, to be perceived as a more legitimate search result that can potentially increase conversion rates and increased search relevancy.
SEO techniques change frequently in response to search engine algorithm updates and you must be ahead of the wave or get lost in the shuffle. Over the past decade, machine learning “AI” and search intent have changed the way search engines deliver content and so fluctuates your organic traffic.
We help can help you leverage great content, improve your user experience and conversions through natural optimization, expertise, authority and trust “E.A.T”, and natural linking. It’s no big secret Google states you should be marketing and building websites for your visitors and if you engage your target audience where they are, you generate traffic, flourish and rankings will follow.
You don’t have to understand the complexities of proper site architecture and web design, organic SEO, technical SEO, conversion optimization, and keyword research this is what I do best and I love it. What I do need is to understand your business and target market as much as you do align, and expose your business or brand or service to the right targeted audience.
A successful web presence is much like an iceberg, 90 percent of its mass is under the surface you dont need to understand the tech jargon but we call this “Technical SEO”. We like to think of SEO and Website Design as part art, part science and a whole lot of consumer psychology. We focus on identifying and solving the needs of your visitors, traffic generation and micro conversions as KPIs (Key Performance Indicators) as a measurement of success instead of top page rankings or artistically focused web design to find big wins and new oppourtunities for organic traffic growth.
Because traffic and conversion rates reflect the true relevancy of a website, architecture, value, our SEO consulting reaches deeper and is sustainable forming the bigger picture of the increasing the quality of content and user experience. This translates into organic traction, free organic traffic, real business, natural link acquisition and most importantly return on investment (ROI).
01. WE ANALYZE YOUR CURRENT WEB PRESENCE
We perform a deep scan of your website and find where your site is performing and where it isn’t and strategize ways to improve your web presence.
04. WE USE CONSUMER PSYCHOLOGY
We take A/B testing to the limits by understanding the psychology of your target audiences preferences, web surfing, and buying habits to laser focus content and call to actions that they love.
02. WE IDENTIFY YOUR TARGET AUDIENCE
We research in depth your target audience and your industry to find what your audience is looking for and how they can find you.
05. WE INSPIRE NATURAL LINK BUILDING
We will research the topics your target audience is looking for and create great content that people will share and link to.
03. WE CUSTOMIZE A STRATEGY THAT RIGHT FOR YOU
We will combine all of our talents to improve the flow and quality of your website while creating great content and relevant social media channels to get you found.
06. WE REPORT MONTHLY
We track weekly and follow all the key performance indicators to gauge the traction of your SEO campaign while providing you with monthly reporting that is easy to understand.
Every client likes to pay less while getting great results from search engine optimization, that’s just business. But by shopping SEO for the cheapest rates alone without researching market rates for Organic SEO and the value in the scope of available services, experience and track record you can invest in,exclusively to save money you will lose focus of the real central issue of spreading your marketing budget across various services, of which, SEO is statistically and hands down the best investment you can make.
No different than running the same print ad thousands of times a day for the life of your business, the potential for exposure is limitless. In addition to exposure, you also accumulate accurate and useful data on your target market that maybe has hidden potential which strengthens all your marketing efforts.
SEO isn’t simple or easy it takes more than a plug-in, press release or whatever you might have read in an unsolicited “SEO Provider” email. We wish it were that easy. In addition to emerging traffic and social media channels, Google itself rates websites based on over 200 ranking criteria and keeps updating the algorithm constantly you might have heard about updates such as Panda, Penguin, Hummingbird and all the updates to those algorithms. Here’s a list of the all the known updates and how they can affect your site from our friends at Moz one of the industry leaders in SEO reporting and analytics.
So let us go over how SEO strategies can be sold.
-Pre-packaged featured services and prices Platinum,Gold, Silver, and Bronze Packages: This is the most common offer you might find with different types of packages with a list of services by levels included and excluded.
-Pay by a performance: The riskiest method in which the provider is paid by the amount of leads, traffic, or sales made from the website itself which incentifies them to use every trick in the book, to manipulate the system in a short period of time at any cost to your domain to get reimbursed.
-Hourly rates: Since businesses and websites have different requirements time accumulates quickly this choice has its pros and cons and can often be a good choice over in-house SEO.
-Custom tailored strategies: Everyone wants a first class service and long term results. Since every business and website is different the right fit is always the custom fit for value and effectiveness and the level of dedication and quality of service you get.
Simple pre-packaged ‘Platinum’, ‘Gold’ ‘Silver’and ‘Bronze’ plans can be limited, miss key factors and hidden potential that can be critical to your online presence strategy. SEO isn’t something you plug into your website a ‘one-time’ operation. Cookie cutter programs mostly benefit the interests of growing the businesses of the SEO companies who sell them who want to maximize their opportunities and grow a client base. We limit our new client acquisition so that we can give every client 100 percent dedication Great SEO must be custom tailored for your business to realize long term sustainalbe results through research, planning, testing and repetition.
Here is the hard truth, there is a considerable amount of skepticism and frustration when it comes to choosing a professional SEO provider As a result predetermined packaged programs simplify your buying options, we get that, but in fact, various package offers can alienate you as loyal client by doing the following:
* Cutting corners and missing hidden performance elements simply to maximize profits by taking advantage of clients lack knowledge or awareness.
*Sell clients on cheap programs as a quick win, because of budget restraints and running useless campaigns because the client has greater needs they can’t afford.
*Advertise cheap prices then upsell clients what they really need by baiting them creating resentment.
*Sacrifice a client win over a client’s success
*Prioritizing the time, detail and attention to your campaign based upon the price and level of the program you signed up for.
*Large upfront or “First Few Months” fees to offset discounted prices and offset the companies challenges with client retention.
*Outsourcing your campaign to overseas SEO factories who are not up to date or simply don’t care about your business success.
This is why professional Organic SEO, we or any SEO provider cannot and should not make predetermined price points or have a one size fits all approach to SEO. Every business is unique even if that business is in the same type of business category as one million other sites. Everything from your website design, architecture, content, social media marketing, promotion, content marketing, and link building should be tailored towards your goals, the ethos of your business, your target audience, and more and this is why we are fully transparent on how we price our services and what it takes to make you get found, create buzz, convert and inform and reach your online potential.
There’s is a strong logic and factual base as a client, why you should never focus on the cost alone and roll the dice on a cheap SEO service its far better to hold off, reallocate funds or conserve funds for a later time or at minimum hire us for on page SEO optimization and conversion optimization to establish a strong SEO launchpad for the future in some cases this is all you may need at the moment.