We use the power of Consumer Psychology behind all of our Professional Search Marketing Services strategies to create a culture of condition and conversion. It requires a lot of research and effort but the end result is invaluable. Because any content put on the web is highest return on investment marketing there is.
Have you wondered why and how people buy some products and not others? Have you even wondered why people pay more for other products than others? Have you ever wondered how colors, font choices, content and imagery, influence a potential customers choices? Consumer psychology is a field that studies how our thoughts, conditioning, beliefs, feelings, and perceptions influence what we buy and how we relate to products and services.
This is how we got started in the online marketing industry after leaving the corporate world of in-depth market research analysis we found the same techniques used for fortune 500 companies can be applied to Professional Search Marketing Services.
In the present web landscape, potential customers are knowledge and research driven, in most cases by the time they have landed on your site they have already progressed in the expedition for the product or service that meets their needs. It’s at that point you have about 8 seconds to capture their attention, create an emotion invoke an action, inform and guide them through your website to align those desires. Big brands understand the power of consumer psychology and spend a good amount of their marketing budgets researching their target audiences preferences.
You may have heard this method called “A/B testing,” where slight changes in colors, fonts, graphics, content marketing, site architecture, website copy and pop-ups are tested to maximize conversion rates. For example changing the text of a pop-up can potentially increase subscribers.
What if we told you that you don’t have to be a big brand to get the same benefits! We always begin by researching your target audience preferences and conditioning before we implement any online marketing campaign or website build. Although time-consuming it’s quite simple because most of your competitors have done the work already. When you identify your target avatar (visitor persona) you can then discover where they get their information, how it is presented, colored and structured and then make it 10X (Ten times better).