
September 30, 2017
The Psychology of Color For Web Design To Increase Conversions
The psychological effect of color cannot be denied, it is part of our conditioning especially when it comes to how we behave and interact with the environment we are in. Colors invoke emotions, can change moods and experience and persuade. Product giants such as Mcdonalds, Pepsi, Coca Cola, Apple all spend big bucks on color theory specialists to research the colors they use. Color influences people on a deeper level and a website is no…